Under The Lights · EMBLEM Athlete Assessment

Before kickoff

Under TheLights

Careers on the field run short. A name can last a lifetime. Whether you're a recruit, a college athlete navigating NIL, a pro, or a coach, and whether you already have a following or you're starting from zero, this is where your brand gets its game plan.

It takes about five minutes across eight short stages. Your answers save on this device as you go.

Stage 1 of 8

The Roster

Who's suiting up?

I'm…

Leveling up my brandYou already post, have followers, or have had some coverage, and you want it sharper, bigger, and working for you Starting from scratchLittle or no presence yet, and you want it built right from day one, before the spotlight finds you

Your full name

Email

Phone (optional)

Are you 18 or older?

18 or older Under 18

Where are you based? (optional)

Stage 2 of 8

The Field

Your sport, your level, and the words that should follow your name.

Your sport

Position or event (optional)

Team, school, or club (optional)

Level of play

Youth or club High school Junior college College (NCAA or NAIA) Professional Olympic or national team Former athlete Coach or trainer

Three words you want fans, coaches, and brands to think of when they hear your nameThis is the heart of your brand. Go with your gut.

First word

Second word

Third word

What should your brand never feel like? (optional)

Stage 3 of 8

The Record

Stats tell part of the story. Tell us the rest.

Your story in a few sentences. What makes your path different?

Stage 4 of 8

The Crowd

How big is your crowd today, and how big should it get?

Roughly how many followers do you have today, across all platforms?

Where do you want that to be?

By when?

This season 6 months 12 months 24 months

What's holding your brand back?Choose all that apply.

No time between training and school or work Don't know what to post Posting is inconsistent Highlights, but no personality Worried about saying the wrong thing Old posts or a past situation Not getting noticed by brands or scouts Starting from scratch

Stage 5 of 8

The Playbook

How often you show up, and how you like to show up.

How often should your fans see you? Steadyweekly

How do you feel about being on camera?

Love it I'm getting there Film me, but keep the talking short Keep me off camera

Who handles your accounts today?

No one Me, when I can A parent or family member My school or team's media staff An agent or agency A mix

How hands-on do you want to be once EMBLEM takes over?You focus on the game. We keep the brand moving.

Fully managed. EMBLEM runs it. EMBLEM runs it, I sign off on the big moments We build it together

Stage 6 of 8

The Arena

Where your fans find you.

Name one or two athletes whose brand you'd love to match or beat. (optional)

Stage 7 of 8

The Prize

What we're playing for.

Your main goal

Get recruited Land NIL deals Land sponsorships and endorsements Grow a loyal fanbase Launch a camp, clinic, or training brand Build a business or product line Set up life after sports Rebuild my reputation

Deals and partnerships so far

None yet One or two small deals Several active deals A major sponsor or endorsement

Dream brand partners (optional)

In your own words, what does success look like a year from now?

Stage 8 of 8

Game Day

A few last details before the lights come on.

Who helps with your deals and decisions?

I have an agent My school's NIL office A family member No one yet

Any rules we need to work within?Choose all that apply. We build every plan to stay inside them.

NCAA or school NIL policy State high school association rules League or team social media policy Existing sponsor exclusivity Not sure. Help me check.

What do you have today?Choose all that apply.

Pro photos Highlight reel or game film Logo or personal mark Website Media kit Nothing yet

Monthly budget for brand support

When do you want to launch?

Before the season starts As soon as possible 1–3 months Just exploring

Anything else Wick should know? (optional)

Under TheLights

Under TheLights

The Roster

The Field

The Record

The Crowd

The Playbook

The Arena

The Prize

Game Day

You're Up,friend